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Part 2: The Approach The customer is not always right. The customer experience is always right (to them). Here’s a high-level look at how I’d test three hold experiences to see ...
The customer is not always right! The customer experience is always right! To them... If you've ever worked in customer service, you probably know exactly what I mean. Customers...
Are you seeking to maximize the epistemological validity, analytical integrity, and actionable utility of consumer-generated qualitative and quantitative feedback? Start asking ...
Day 6 | Hollywood has an AI problem. What happens when fans start making better content than the studios? Go on YouTube right now. You'll find AI generated movie trailers featur...
Day 5 | Can Republicans rely on GDP growth to win this November? We all know GDP isn't a measure of Americans' financial well-being. But come election season, suddenly it's the ...
Day 4 | Tesla’s next big distraction will be announcing a SpaceX/Tesla merger. Tell me I'm wrong. The company is officially trapped in a game of corporate one upmanship with its...
Tell Me I'm Wrong | Day 3: Zooming Doesn't Make It Bigger. Didn't get the results you expected from that expensive marketing campaign you spearheaded? Don't panic. Just zoom in!...
Tell Me I'm Wrong | Day 1: The easiest way to lie with data is to tell the truth. You don't have to make up numbers to mislead people. Sometimes all you have to do is leave out ...
My beautiful daughter is nearing 9 months old and becoming a parent has been one of the most profound periods of personal growth in my life. It has changed how I think about tim...
Market research doesn’t always reveal the truth about your customers’ virtues Let’s be honest. No one wants to look dumb in front of their peers. We nod along when someone bring...
So much market research is badly designed, and no one realizes it until it’s too late Too many companies trust that their market research is solid because they hired a vendor to...
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